The Hero Blog

Georgia opens its season at home on September 5, and if you've ever stood in a parking lot in Athens three hours before kickoff, you already know: tailgate season here isn't a warm-up act. It's the main event. The game just happens to come after. We've spent 15+ years building the bar operations behind some of Atlanta's biggest festivals, and we'll tell you the same thing we tell every organizer who calls us in a panic the week of a game: the tailgates that run smoothly aren'