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The Heroes' Journal


3 Halloween Cocktails That Steal the Show (Plus a Mocktail That Changes Color in the Glass)
Okay, friends, pull up a stool. Every October, someone asks me the same question: "What should I make for my Halloween party?" And every year I give the same answer. Pick drinks that look amazing, taste like fall, and don't keep you stuck behind the counter all night. So here are my three favorites for the season, plus a mocktail that does a magic trick. I'll walk you through each one the way I'd teach you in my own kitchen, with the little details that make the difference be

The Hero Journal Team
Oct 25 min read
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Tailgate Prep 101: Your Game Day Bar Checklist
Georgia opens its season at home on September 5, and if you've ever stood in a parking lot in Athens three hours before kickoff, you already know: tailgate season here isn't a warm-up act. It's the main event. The game just happens to come after. We've spent 15+ years building the bar operations behind some of Atlanta's biggest festivals, and we'll tell you the same thing we tell every organizer who calls us in a panic the week of a game: the tailgates that run smoothly aren'

The Hero Journal Team
Aug 203 min read
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